Sales Operator · Revenue GM

Build revenue teams that actually perform.

I'm Jarad Derochey — a sales operator with 20+ years scaling revenue teams from zero to hundreds. I help founders and operators turn scattered sales efforts into disciplined, scalable go-to-market engines — with AI built into the operating model, not bolted on top.

Portrait of Jarad Derochey
15 → 300+Reps scaled across 20+ major U.S. markets
$10K–$500KHigh-ticket closes across products & services
6-figure+Franchises sold into a global network
100+ seatsInbound/outbound sales & support contact centers built
Track record

Roles where I owned the operating system.

  1. Apr 2023 – Nov 2025

    Go Ecco Climate Control

    Business Development Advisor

    Built the sales motion from scratch — hiring plan, process design, and pipeline management. Opened three new state markets (MD, GA, NV) and personally closed $15K–$50K installations while developing a distributed consultant and field-rep model.

    Market entryComp & CRM designHigh-ticket close
  2. Jul 2022 – Dec 2024

    US Supercharge / Flagler Duval

    Director of Operations & Development

    Direct report to ownership at a vertically integrated developer. Owned construction site execution and contractor coordination across the portfolio while closing $300K–$500K per-site commercial EV charging deals — cold acquisition through commissioning and launch.

    Site executionCommercial EVMulti-party deals
  3. Aug 2015 – Present

    MVP Management Group

    Founder & Chief Executive

    The umbrella over my fractional and contract engagements — including the Go Ecco, US Supercharge, and ACA call-center builds — plus MVP Bullies™, the most recognized XL American Bully brand globally: six-figure+ territorial franchises and a multi-million-follower community (399K+ flagship), built on the same GTM and ops stack.

    Franchise salesHolding companyBrand authority
  4. 2021 – 2025

    Independent Insurance

    ACA, Medicare & Life — Licensed 10+ States

    Top-producing non-captive agent contracted with 30+ carriers. Ranked Top 5 national producer at Symmetry Financial Group and independently built a remote ACA call center from 17 agents to 100+ producers — owning recruiting, licensing pipeline, training, and comp design.

    Top-5 nationalCall center build30+ carriers
  5. Apr 2003 – Sep 2015

    RMH Cable TV

    Partner & SVP, Sales & Field Operations

    Joined as Partner and built RMH from a 15–20 rep baseline to 300+ active reps across 20+ concurrent territories, a 150-truck services fleet, and multi-site call centers. Won and ran a multi-million-dollar enterprise utility contract portfolio (Pepco, PNM, SDG&E).

    300+ repsUtility contractsP&L per market
Fractional engagement · AI enablement

Introducing AI to a sales team — without the fear.

A piece that normally takes a five-person team a week, I built solo in an afternoon — not by using AI as a smarter search box, but by building it into a system and putting human judgment where it decides the outcome. In a fractional role, I needed a skeptical sales team to adopt AI, so I built “A Letter from Claude” — a 10-slide narrative, written from the AI's point of view, that reframes the tool as a teammate that makes one rep do the work of five. The honest version: reps who effectively partner with AI are 3.7× more likely to hit quota (Gartner, 2024 — survey of 1,026 B2B sellers), and the human keeps the accountability.

"A Letter from Claude" carousel — slide 1 of 10
1 / 10

What made it work

  • Lead with the fear, then dismantle it

    Naming the "AI is coming for your job" anxiety up front earns the right to reframe it.

  • Honest numbers over hype

    A single cited, real statistic beats the inflated "10x" claims every AI pitch reaches for.

  • Position AI as leverage, not replacement

    The rep keeps the accountability and the relationship; AI carries the volume.

View the full deck (PDF)
Proof

What it's like when it's working.

The calm in the storm.
Robert Haddaway· CEO, RMH
The guy who does the stuff in the dark — you’re not sure how, but you’re glad he did.
Tony Trento· Former top sales exec, Comcast

The difference: I build it so the next person doesn't need the magic. The system holds when I'm gone.

What I do

Operations and development, built as one system.

Revenue team building

Recruiting, comp plan design, territory management, and performance accountability across distributed 1099 field and call-center organizations.

Autonomous prospecting agents

Multi-source signal aggregation with deterministic scoring — AI-driven prospecting that feeds a repeatable pipeline.

Voice-enabled AI tooling

Inbound, outbound, and customer interaction systems built on Twilio, Retell, Vapi, ElevenLabs, and Hume EVI.

CRM & revenue ops

Salesforce, HubSpot, and GoHighLevel workflows; lead routing, pipeline design, forecasting, and automated nurture sequences.

Talent operations

AI-augmented sourcing, vetting, and onboarding automation — plus licensing-pipeline management for regulated sales orgs.

Full-stack revenue tooling

Production systems on Next.js, Vercel, and Firebase — LLM-trained role-play, call-prep agents, and cross-LLM knowledge bases.

How I work

From scattered effort to a scalable engine.

Every engagement follows the same arc — so the revenue motion is visible, accountable, and outlives the engagement.

01

Diagnose the revenue motion

Map how leads, reps, and deals move today — and find where pipeline and leverage are leaking.

02

Engineer the system

Comp plans, CRM workflows, and AI automation get architected together so the motion is repeatable, not heroic.

03

Staff and ramp the team

Recruit, train, and deploy reps against clear quotas and accountability — field, remote, or call center.

04

Standardize for scale

Turn the working version into playbooks that hold up across new markets, territories, and franchises.

Most sales motions don't break loudly. They leak.

Pipeline slips, reps freelance, and the system only works when you're in the room. Tell me where it's leaking — I'll help you turn it into an engine that runs without heroics.

Start a conversation

[email protected] · Los Angeles, CA